Euro J Mar
Introduction
European Journal of Marketing, 60(4)
POSTING TYPE: TOCs
When the thrill lingers: how post-purchase flow consciousness shapes live-stream shopping engagement
—Deng-Hua Yuan; Ruolin Deng; Zhibin Lin []
Holiday marketing of retailers on social media: impact of post appeals and humor on advertising communication effectiveness
—Ying-Feng Kuo; Wen-Chen Lin; Jia-Ze Liao; Hsin-Hsien Liu []
Fostering consumer engagement with expressive certainty in entrepreneur-generated content
—Qiang Yang ; Manqiong Shen; Huo Jiale; Lu Monroe Meng []
Like a Human Just Digital: adolescents and parents perceptions of virtual influencer marketing
—Simone Lykke Tranholm Mouritzen; Susanne Pedersen; Lina Fogt Jacobsen []
Meta-analysis of augmented reality and virtual reality in marketing
—Mojtaba (Moji) Barari; Liem Viet Ngo; Sara Quach; Park Thaichon []
Whatcha doin? Finding identity relevance in consumption activities
—Matthew A. Hawkins []
Exploring consumers emotional and cognitive engagement with digital CSR communication
—Valentina Pitardi; Diletta Acuti []
Accelerating change to decelerate consumption: customer value propositions for a sustainability start-up
—Katherine Duffy; Deirdre Shaw; Hasna Kourda []