Consumer Ethnocentrism
Introduction
Yuvika Gupta seeks unpublished work for the purposes of a meta-analysis
INTEREST CATEGORY: CONSUMER BEHAVIOR
POSTING TYPE: Dialog
Posted by: Yuvika Gupta
My name is Yuvika Gupta, and I am an Assistant Professor at Heriot-Watt University Dubai. I am currently conducting a meta-analytic research on consumer ethnocentrism. My study examines the motivators and inhibitors of consumer ethnocentrism, and its effects on purchase intention and purchase behaviour.
I am currently looking for unpublished studies, working papers, or in-progress manuscripts related to consumer ethnocentrism and associated consumer behaviour domains.
Email: yuvika.gupta@hw.ac.uk