Introduction to Survey Design
Introduction
An instats seminar, 15-16 Jun 2026
INTEREST CATEGORY: MARKETING RESEARCH
POSTING TYPE: Events
Posted by: ELMAR Moderator
Introduction to Survey Design
This workshop covers the theoretical foundations and practical techniques of survey design for empirical research, emphasizing measurement validity, sampling principles, and instrument implementation. Participants learn question wording, response scale construction, basic sampling evaluation, pretesting methods, and hands-on Qualtrics programming to produce reproducible survey instruments.
Jun 15th 2026
Jun 16th 2026