ÂÜÀòÉç¹ÙÍø

J Con Mar

Introduction

Journal of Consumer Marketing, 43(3)

INTEREST CATEGORY: CONSUMER BEHAVIOR
POSTING TYPE: TOCs


Guest editorial: Sharing services systems and collaborative consumption in a rapidly changing environment
Hugo Guyader; Pia A. Albinsson; Lucie K. Ozanne []

A meta-narrative of consumer journeys in access-based consumption: a case of fashion rentals
Swapnil Saravade; Mohammadali Zolfagharian; Reto Felix ; Lorena García Ramón; Jacob Almaguer … []

Exploring blockchain’s role in enhancing marketing strategies within the sharing economy
Cristina Pérez-Pérez; Diana Benito-Osorio []

Cross-cultural insights for customer engagement with access and lateral service systems
Michael C. Peasley; Adele Berndt []

How does sustainable development education shape motivations for using collaborative consumption platforms?
Paula Antón-Maraña; Clara Pérez-Cornejo; Paula Rodríguez-Torrico []

A cultural perspective on informal ride sharing
Abigail Ehidiamen; Fiona Cheetham; Alexandros Nikitas []

A COM-B perspective to change repair behaviour
Lucie K. Ozanne; Girish Prayag; Brigitte Sistig []

A meta-analysis of factors that SHIFT consumers toward the sharing economy
Rishad Habib; Omar H. Fares; Irfan Butt []

Understanding collaborative consumption behavior in the context of car-sharing: an ethical perspective and empirical analysis
Shweta Jha; Bipul Kumar []