Intl J Adv
Introduction
International Journal of Advertising, 45(4)
INTEREST CATEGORY: MARKETING COMMUNICATIONS
POSTING TYPE: TOCs
Editorial
Advertising for the Good and the Better
—Hudders Liselot & Dens Nathalie []
Exploring the potential of evaluative conditioning to alter attitudes towards gambling: a longitudinal study
—Serena D’Hooge & Steffi De Jans []
Default nudges in snacking: the role of effort reduction and cognitive capacity
—Charlotte Franken, Barbara Briers, Freya De Keyzer, Maxime Ver Elst & Nathalie Dens []
The creativity conundrum of advertising development: solving a knowledge resources paradox by activating dynamic capabilities
—Scott Koslow, Huw O’Connor, Mark Kilgour & Sheila L. Sasser []
Drivers of sponsored fashion haul viewers’ purchase intentions: a mixed-methods study of post characteristics, social media influencer characteristics, and haul viewers’ attributes
—Luisa Mahn, Sabrina Hegner, Rico Piehler, Michael Schade & Christoph Burmann []
Just for fun: an empirically based framework for advertising fun
—Tyler Milfeld & Matthew Pittman []
Exploring the dilemma of full-screen ads when opening an app: the roles of users’ perceived goal impediment and processing fluency
—Qingxian An, Haifeng Li & Bowen Zheng []
A longitudinal cross-cultural content analysis of rational vs. emotional appeals in US and Sweden
—Bruce A. Huhmann & Pia A. Albinsson []