Analytics and Forecasting
Introduction
An MSI at the ARF conference, New York City, 16-17 Sep 2026; Deadline 15 May
INTEREST CATEGORY: MARKETING RESEARCH
POSTING TYPE: Revisits
Posted by: Yui Ishikawa
Call for Content is Now Open
We are now accepting submissions for the Analytics & Forecasting 2026 program. We seek theoretical, empirical, and methodological contributions about validating and integrating AI in marketing analytics. We also encourage industry-focused submissions—including case studies and applied perspectives.ÌýÌý
This conference will examine how firms are incorporating AI into analytics and forecasting workflows, including how they evaluate its outputs, define appropriate human oversight, and maintain transparency and credibility. The focus is not on AI hype or automation for its own sake. Instead, we will look at how organizations are using AI to improve core analytics and forecasting activities, including measurement, modeling, experimentation, and scenario analysis.
CALL FOR CONTENT – DEADLINE IS MAY 15
- The application is free and open to MSI and ARF members and non-members.
- Full information is available .
- All submissions are due by May 15 and must be submitted via theÌý.
- Download theÌý.
We look forward to seeing your work.