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J Financial Services Mar

Introduction

Journal of Financial Services Marketing, 31(1)


INTEREST CATEGORY: SECTORS
POSTING TYPE: TOCs


Selling sustainability: how ESG marketing overlooks moral complexity
Tuukka Ylä-Anttila []

A systematic review of financial self-efficacy: what we have learned and where we can go from here?
Anmol Gulati, Sultan Singh, Shallu Dhiman, Kriti Kishor []

Navigating the rise of finfluencers: a multidimensional quality framework for strategic partnerships
Henning Zülch, Marius Mölders, Christian Pieter Hoffmann []

“Beyond the checkout: what shapes the BNPL narrative for young consumers in India?”
Gopinath G, Kirubakaran Jayaprakasam []

Exploring mobile financial services adoption among Bangladeshi Millennials: role of technology awareness, perceived value, gender, and education level
Nahida Sultana, Rabeya Sultana, Most. Sadia Akter []

A UTAUT2 approach to understand intention to use mobile banking by non-users and intention to continue by users
Concepción Varela-Neira, Ashraf Hilal []

Gender-related personality traits and robo-advisor usage intention: the moderating role of gender
Hava Orkut, Daria Plotkina []

From reels to returns: the influence of female financial influencers on investment decisions
Prasant Kumar Pandey, Pallavi Chaturvedi, Durgesh Agnihotri, Naval Bajpai, Vikas Tripathi []

AI-driven cybersecurity as an enabler of fintech innovation: evidence from Jordanian banks
Khaled Saleh Al-Omoush []

Examining anxiety’s role in embracing digital payments: an empirical investigation
L. Vimal Raj, S. Amilan []

Customer experience and emotional drivers of satisfaction and loyalty in U.S. banking: An application of the EXQ model
Carlos Alberto Espinosa Fernandez, Iñigo Tejera Martin, Ainhoa Rodriguez Oromendia, Phil Klaus, Van-Ha Luong []

From threat to transaction: an integrative multi-theory lens of mobile payment adoption during health crisis
Margaret L. Sheng, Abu Amar Fauzi []

Determinants of financial well-being: the roles of family financial socialization, financial literacy, financial inclusion, and propensity to plan
Tang My Sang []

Going the extra mile for customer satisfaction and loyalty: the consequence of customer service process in the banking industry
Solomon Agada Agada, Iriobe Grace, Iriobe C. Ofunre, Oluwakoya Adeniyi Olufemi []

The financial literacy gap: A Cross-National study on economic Development, digital finance and inclusion
Ece Kozol []

Enablers and inhibitors of personalised gamification adoption in m-wallet applications: a behavioural reasoning theory perspective
Anoop George, Sebastian Joy Panattil, Muhammed Sajid, Manu Melwin Joy []

Digital currency usage intention among existing fintech users: testing the modified UTAUT using hybrid SEM-ANN approach
Sumita Jagdishprasad Shroff, Rajkumari Nitin Soni, Simran Rohira []

Trust-Mediated adoption of AI Robo-Advisors in inland china: an extended UTAUT perspective
Yantong Guo, Hayyan Nassar Waked []

CBDC in a privacy sensitive world: extending UTAUT with digital financial literacy and anonymity insight
Vikrant Singh, Mayank Yadav, Ashish Gupta []

Is adopting cashless transactions a rational or irrational decision? Evidence from informal sectors
Anh Nguyen-Thi-Phuong, Anh Dao-Viet, Duy Vu, Thanh Ngo, Nguyen To-The []

Sustained impact of higher customer satisfaction on bank revenue
Carin Segerlind, Kent Eriksson, Cecilia Hermansson []

The pathways from digital financial literacy to sustained engagement with mobile financial services: a technology continuance theory perspective
Francis Kamewor Tetteh, Kwame Owusu Kwateng []

Consumers adoption of healthy lifestyle: Understanding the influence of upcycling drivers on LOHAS consumer behavior
Kajul Bharti, Richa Agarwal []

Neural and structural pathways to financial well-being: dual-staged SEM–ANN analysis of financial risk tolerance and internal locus as mediators
Dipanshu Nijanandi, Brajesh Kumar Tiwari []

Continuance intention of Islamic internet-only banks: lessons learned from Indonesian users
Jauhar Faradis, Mukhamad Yazid Afandi []

Mobile payment adoption during the COVID-19 pandemic: a systematic literature review
Aybegüm Güngördü Belbağ []