J Interactive Mar
Introduction
Journal of Interactive Marketing, 61(2)
INTEREST CATEGORY: INNOVATION AND TECH
POSTING TYPE: TOCs
How Influencers Grow: An Empirical Study and Future Research Agenda
—Colin Campbell, Jeffrey M. Girard, Daniel McDuff and Sara Rosengren []
Too Narrow to Help? Unveiling How Recommendation Agents’ Specialization Impacts User Choices
—Angelo Baccelloni, Matteo De Angelis, Francesco Ricotta and Marco Francesco Mazzù []
How and When Trustworthiness Beliefs Influence Digital Commerce Behavior: A Regulatory Focus Perspective
—Narongsak Thongpapanl, Abdul Ashraf, Magnus Hultman and Raeesah Chohan []
Shaping Strategy in the Digital Age: The Impact of Consumer Electronic Word of Mouth on Firm Strategic Emphasis
—Hang T. Nguyen, Brandon Z. Holle and Hieu V. Phan []
Reality Versus Rhetoric: The Prevalence of Country-Induced Subjective Language in Online Reviews and Its Impact on Readers
—Leila Khoshghadam and Reza Rajabi []
JNM Reports
Artificial Intelligence Chatbots Versus Human Agents in Customer Satisfaction: The Role of Warmth and Competence
—Ye Zhang, AyÅŸegül Özsomer, Zeynep Gürhan Canlı and Fakhri Baghirov []
Accepting Cryptocurrency as a Form of Payment and Its Impact on Firm Value
—Navid Bahmani []