Asia Pac J Mar Logistics
Introduction
Asia Pacific Journal of Marketing and Logistics, 38(4)
INTEREST CATEGORY: RETAIL AND PRICING
POSTING TYPE: TOCs
Exploring the nexus of board gender diversity in corporate philanthropy moderated by buyer and supplier centrality: the evidence from Japan
—Shanping Hu; Sotaro Katsumata; Xi Li; Huijing Gao []
Exploring the role of digital product passports for supply chain traceability in the Made in Italy textile sector
—Eleonora Acciai; Silvia P矇rez-Bou []
Is beauty important? Exploring the effect of housing agents beauty on customers online renting decision-making: an AI-based big data analysis
—Shizhen Bai; Xinyue Huang ; Chunjia Han; Mu Yang; Dingyao Yu … []
Leveraging social presence to drive impulsive buying in live shopping: the roles of self-efficacy, psychological ownership and perceived scarcity
—Zefeng Shao; Nik Mohd Hazrul Nik Hashim; Wenhan Bao; Na Zhao []
Resurgence or one-hit wonder? A comparative study of consumer behavior shifts in online community group-buying from COVID-19 to post-pandemic era
—Rongteng (Renata) Zhang ; Li Lin; Gaohuan Chen []
Pioneer or follower? The sequence of introducing self-operated logistics on platform under consideration of preannouncement
—Ping Li; Bin Wu []
The role of short videos in inspiring traditional food consumption: a conditional mediation model
—Liang Wu; Yuhanis Ab Aziz; Jun-Hwa Cheah; Khairunnisak Latiff; Meiwen Guo []
Augmented reality (AR) marketing, customer experiences and customer delight in soft drinks: an empirical study
—Quan Phan Nguyen Anh; Long Hoang ; Duc Nguyen Van []
Decoding virtual streamers: exploring emotional and cognitive drivers of consumer patronage intentions in live-streaming commerce
—Yixin Gu ; Ziwei Guo; Junyi Hao []
Power of psychological connectedness: a new lens for understanding and avoiding consumer indulgence
—Qing Yao; Xiaomin Liu []
Building bridges of trust: the role of payment, certification, logistics, and herd mentality in cross-border e-commerce
—Miaomiao Zheng; Chengxiang Chu; Cong Cao []
Do source credibility, green experience, and green brand image shape sustainable consumer behaviour? A PLS-SEM-fsQCA model
—Sha Wu; Ai-Fen Lim; Woei-Yu Lim []
Extending the investment model in social commerce: the role of trust in continuance purchase intention
—Weisheng Chiu; Taehwan Kim; Heetae Cho []
Less is more: enhancing the persuasiveness of multifunctional product advertising
—Shu Wang; Zhiyuan Huang; Xiaohe Dai []
Back to the future via human-centered artificial intelligence
—Dae Hui Lee; Udo Gottlieb []
How anchor characteristics affect consumers impulsive buying behavior in the context of live streaming of agricultural products
—Wei Shi; Tingting Xie ; Kejun Lin []
Evolution of adoption determinants in cross-border e-commerce: comparing AliExpress and Temu
—Minjung Roh ; Hyunkyu Jang []
‘Good shopping decisions’ or ‘selling goods’ the impact of short video marketing models on consumer purchasing behavior
—Zonggao Wang ; Huanhuan Chi [Google Scholar]