Service Mar Quart
Introduction
Services Marketing Quarterly, 47(2)
POSTING TYPE: TOCs
Happy or Sad: Investigating the Impact of Service Employees’ Felt Emotions on Service Outcomes
—Anita Whiting, Talai Osmonbekov & George Nakos []
Augmented Appetite: Exploring Impact of Augmented Reality on Consumer Experience and Impulse Buying Through Positive Emotions
—Aanchal Aggarwal, Parul Manchanda, Nupur Arora & Khushboo Raina []
Customer Acceptance of Service Robots: Marketing Outcomes and Service Complexity
—Felipe Facco Mendes Ferreira, Priscila Pasti Barbosa, Larissa C. Cesário, Fabiane LetÃcia Lizarelli & Glauco H. S. Mendes []
Automated Agents in Tourism: Service Recovery Satisfaction, Trust, and the Need for Human Interaction
—Mohamad Najmudin, Yanti Mayasari Ginting, Muhammad Azizurrohman, Andi Irwan & Sitti Mujahida Baharuddin []
The Impact of Collaborative Shaping of Music Brand Narrative Strategies and Virtual Characters on Consumer Brand Loyalty
—ZhaoLei Sun & Ye Ni []
Book Review
A Research Agenda for Service Marketing, Furrer, O., Landry, M., Baillod, C., and Kerguignas, J. Y. (eds), Edward Elgar Publishing, 2024, PP. 402
—Saloomeh Tabari