Asia Mar J
Introduction
Asia Marketing Journal, 28(1)
POSTING TYPE: TOCs
Are You Ready to Embrace AI-Generated Art? Exploring the Differential Effects of AI Versus Human Agents on Consumer Response
—Seojin Stacey Lee, Yaeri Kim, and Kiwan Park []
Unpacking Virtual Influencer Persuasiveness: Effects of Social Attributes, Self-Congruence, and Attachment on Brand Attitude and Purchase Intention
—You Jin Song and Sejung Marina Choi []
Does AI-Driven Empathy Work in Healthcare Marketing? The Impact of Cognitive and Affective Empathy in Chatbots and the Moderating Role of Illness Type
—Jee Won Kim, Yeonsoo Kim, and Jino Chung []
Temporal Dynamics of Online Shopping: A Multidimensional Clustering Approach for Optimizing Time-Specific Advertising Strategies
—Hye Ra Oh and Yunjae Cheong []
Internal Public Relations Influence on Organizational Citizenship Behaviors: Integrating Social Identity Perspectives in Organizational Contexts
—Daewook Kim []
Exploring the Relationship Between ESG Activities and Firm Performance: The Carrot and Stick Approach
—Jeongbin Whang, Jong-Ho Lee, and Jaeho Lee []
Price Endings of Online and Offline Retailers: Round and Just-Below Pricing
—Kwanho Suk, Gaeun Kim, Dongwon Lee, and Xuanting Jin []