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Mar Sci

Introduction

Marketing Science, 45(2)

INTEREST CATEGORY: MARKETING RESEARCH
POSTING TYPE: TOCs


Frontiers: Content Quality Provision and Welfare Implications of Digital Platform Commission Fees
Siddhartha Sharma and Amit Mehra []

A Deep-DiD Method to Estimate Heterogeneous Treatment Effects: Application to Content Creator Selection
Yan Cheng, Jingbo Wang, Xinyu Cao, Zuo-Jun Max Shen, and Yuhui Zhang []

Safety Reviews on Airbnb: An Information Tale
Aron Culotta, Ginger Zhe Jin, Yidan Sun, and Liad Wagman []

A Model of Information Security and Competition
Alexandre de Cornière and Greg Taylor []

Novelty in Content Creation: Experimental Results Using Deep Learning–Based Image Recognition on a Large Social Network
Justin Huang, Rupali Kaul, and Sridhar Narayanan []

Bargaining and Network Effects in Two-Sided Platforms: Evidence from Online Healthcare
Xu Zhang, Junhong Chu, and Puneet Manchanda []

The End of Tourist Traps: The Impact of Review Platforms on Quality Upgrading
Dante Donati []

Entrepreneurs and Investors: Funding-Induced Distortions in Lean Start-up Product Experiments and Innovation
K. Sudhir, Onesun Steve Yoo, and Zihao Zhou []

Exploring Peer Effects Associated with User Retention in a Socially Connected Business
Yijun Chen and Nitin Mehta []

Algorithmic Lending, Competition, and Strategic Provision of Preapproval Tools
Qiaochu Wang, Yan Huang, and Param Singh []