J Services Mar
Introduction
Journal of Services Marketing, 40(3)
INTEREST CATEGORY: SERVICE
POSTING TYPE: TOCs
Consumer vulnerability within digital platforms as service ecosystems
—Kyungwon Lee; Yakov Bart; Caroline Cauffman []
An exploration of financial services digital encounters in developing countries
—Isaac Ofori-Okyere; Farag Edghiem []
Viewpoint: rethinking segmentation for practitioners – a practice-based framework for services marketing
—Steven Chen; Kevin Sakamoto; Yeji Lim []
Exploring how autonomous sensory meridian response ( ASMR ) enhances phygital fashion retail experiences
—Lynda Lin; Bethan Alexander; Rosemary Varley []
Reading between the lines: AI and customer acquisition in professional services
—Kashef Majid; Michel Laroche []
Word of mouth replication and evaluation in today’s modern service marketing environment
—Peter Voyer; Hajar Fatemi []
Editorial: Reimagine service research and practice: spotlight on Kennesaw State University research
—Pramod Iyer; Saurabh Gupta []
Polarization: linking loneliness and social media dependency
—Ania Izabela Rynarzewska; Casey Michelle Waldsmith; Atanas Nik Nikolov []
Beyond privacy: longitudinal ZMET analysis of thoughts and feelings
—Mona Sinha; Rachel Ramey; Prachi Gala ; Aaliyah Wanya Wilkerson []