J Acad Mar Sci
Introduction
Journal of the Academy of Marketing Science, 54(1)
POSTING TYPE: TOCs
Transformative marketing strategies in the era of new-age technologies: Principles, plan, purpose, and practice
—V. Kumar, Philip Kotler, Ajay Kumar []
A meta-analysis of the effectiveness of social media influencers: Mechanisms and moderation
—Mojtaba Moji Barari, Martin Eisend, Shailendra Pratap Jain []
Unpacking augmentation quality and local presence: Factors that drive effective augmented reality marketing
—Katrin E. Schein, Philipp A. Rauschnabel, Sandra Praxmarer-Carus, Barry J. Babin []
Soothing the unsatisfied or pleasing the satisfied? The effects of managerial responses to positive versus negative reviews on customer ratings and financial performance
—Jiajun Wu, Jun Ye, Junhong Chu []
Expectancy-disconfirmation and consumer satisfaction: A meta-analysis
—Tom Schiebler, Nick Lee, Felix C. Brodbeck []
Old signals, new era: Reconsidering how customer satisfaction and employee satisfaction impact shareholder wealth
—César Zamudio, Suyun Mah, Vanitha Swaminathan []
Using consumption emotional features to predict web-show viewership
—Zheyin Jane Gu, Han Yue, Weining Bao, Hongfu Liu []
The role of empathy in providers’ online customer complaints management
—Hai-Anh Tran, Heiner Evanschitzky, Yany Grégoire, Bach Nguyen, Anders Gustafsson, Stephan Ludwig []
Designed for growth: Product design capability, sales growth, and the contingent role of marketing, R&D, and operations capabilities
—Saeed Janani, Michael A. Wiles, Gaia Rubera []
How can businesses enhance customer resistance to brand switching?
—Yeyi Liu, Barbara Duffek, Andreas B. Eisingerich []
The gender paradox in pro-environmental engagement: Actionable insights for cause-related marketing and social advocacy campaigns
—Sylvie Borau, Robert Mai []
Posture as information: Streamer postures and the purchase of micro and small enterprise resellers in livestreaming
—Lu Liu, Jiaming Fang, Zhenyu Ji []
Freedom or control? Liberals’ versus conservatives’ responses to frontline employee behavioral control policies
—Hung M. Dao, Aristeidis Theotokis, J. JoÅ¡ko Brakus []
Value congruence in evaluations of product aesthetics: Political conservatives’ preference for kinderschema cute products
—Carolyn Wells Keller, Chethana Achar []
Where did you receive the free sample? Sustained impact of new product sample distribution on customer purchase journey
—Brianna JeeWon Paulich, Anita Pansari, V. Kumar []