Intl J Bank Mar
Introduction
International Journal of Bank Marketing, 44(4)
INTEREST CATEGORY: SECTORS
POSTING TYPE: TOCs
Beyond incentives: rethinking internal marketing drivers of commitment in the AI-transformed banking sector
—Paulo Duarte []
Applying the theory of planned behavior in estate planning
—Robert J. Glew ; Emilija Djurdjevic; Jing Jian Xiao []
Understanding elderly customers’ resistance to AI-powered chatbots in banking
—Walid Chaouali [Google Scholar]
Navigating experiential balance: how online banking shapes loyalty and decision-making
—Amira Berriche ; Dimitri Laroutis; Philippe Boistel []
Why do individuals invest sustainably? A motivational analysis with marketing implications
—Marion P. Ihls; J. Christopher Cohrs; Maro Rudolf []
Social networks and borrowing decisions: evidence from Indian older households
—Yashika Chugh []
The role of perceived risk factors in willingness to use CBDC: mediating role of hard trust and soft trust
—Fahad Najeeb Khan; Muhammad Zohaib; Muhammad Usman Arshad []
Influence of cultural dimensions on ESG performance in the banking sector
—Josefa Boria-Reverter; Marina Romeo; Montserrat Yepes-Baldó []
Brand experiences and repurchase intention in the financial advisory industry: a South African perspective
—Mia Bothma; Sean David Oosthuizen []