Well-Being in B2B Marketing
Introduction
Special issue of the Journal of Business & Industrial Marketing; Deadline 30 Sep 2026
INTEREST CATEGORY: INTERORGANIZATIONAL
POSTING TYPE: Calls: Journals
Posted by: Amy Richmond
Introduction
This special issue advances interdisciplinary understanding of well-being in B2B marketing. It examines how well-being reshapes value creation, inter-organizational relationships, and sustainable business practices. Despite growing interest in individual-level well-being (e.g., salesperson burnout), B2B marketing lacks integrative frameworks examining well-being across inter-organizational networks. The special issue aims to develop a holistic and sustainability-oriented perspective on well-being within B2B markets.
List of Topic Areas
- Well-being and inter-organizational trust
- Salesperson mental health and relational resilience
- Governance, ESG and well-being integration
- Network stability and ecosystem well-being
- Servitisation and sustainable value co-creation
- Measurement of well-being beyond financial KPIs
- Interdisciplinary frameworks for B2B well-being
Submissions Information
Submissions are made using ScholarOne Manuscripts. Registration and access are available here:泭
Author guidelines must be strictly followed. Please see here:泭
Authors should select (from the drop-down menu) the special issue title at the appropriate step in the submission process, i.e. in response to Please select the issue you are submitting to.
Submitted articles must not have been previously published, nor should they be under consideration for publication anywhere else, while under review for this journal.
Key Deadlines
Opening date:泭31 March 2026
Closing date:泭30 September 2026
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