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INTEREST CATEGORY: MARKETING RESEARCH
POSTING TYPE: Journal News

Posted by: Rebecca Hamilton

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JMR Updates – March 2026

Episode 27 of “How I Wrote This” – The No Hunger Games with Sylvia Hristakeva, Jura Liaukonyte, and Leo Feler

GLP-1 drugs like Ozempic and Wegovy are visibly changing people, but what are they doing to the grocery aisle? Join JMR Co-Editor as he speaks with (Cornell), (Cornell), and (Numerator) about their , “.” The study linked GLP-1 usage survey data to 150,000 households’ purchase data, finding that grocery spending declines by approximately 5% within six months, concentrated in processed, calorie-dense categories. Spending reverts to pre-adoption levels upon stopping the medication. In this , you’ll learn how quickly the project came together and the challenges of working on such a high-profile topic.

Listen on , , or wherever you get your podcasts.

Yiyi Li and Ying Xie offer a Framework for Image Analytics in Marketing

In the latest issue of , , authors (UT Arlington) and (UT Dallas) offer a framework for incorporating visual data into analysis. Because images do not come with predefined variables, researchers and managers must decide which aspects of visual content matter and how to extract those variables from unstructured images in a reliable and scalable way. Li and Xie distinguish between low-level features (derived directly from pixel values, e.g., color, brightness, composition), mid-level features (what is present in the image, e.g., people, logos), and high-level features (how images are interpreted or evaluated, e.g., emotion, aesthetics).  provides a structured framework to choose among these levels based on the business outcome of interest, choose a measurement approach, and validate the outputs, synthesizing recent research from JMR and other journals and providing examples.