MSI Young Scholars 2025
Introduction
The Marketing Science Institute's class of 2025
POSTING TYPE: Awards
Posted by: Yui Ishikawa
MSI is pleased to announce the 2025 class of MSI Young Scholars. This group of 38 early career faculty will convene for a May 31 to June 3, 2026 retreat in New York City, including sessions at Meta’s Hudson Yards campus and other iconic locations. The cohort reflects strong representation across geographies and across major areas of marketing.
The Young Scholars Program was created to recognize excellence in marketing scholarship, build meaningful connections across disciplines, and strengthen relationships between leading academics and MSI’s member organizations. The 2025 Young Scholars are among the most promising early career researchers globally. MSI looks forward to working with them to advance our , shape the future direction of the field, and foster collaboration between academia and industry to address the most pressing challenges facing marketers.
Launched in 2001, the Young Scholars Program provides a forum for rigorous research exchange, sustained collaboration, and engagement with real world marketing problems. With more than 400 alumni, the program, together with MSI’s broader Scholars initiatives, continues to cultivate scholarship with meaningful potential to influence marketing practice.
2025 MSI Young Scholars:
- Annika Abell, University of Tennessee, Knoxville
- Carl-Philip Ahlbom, Florida State University
- Quentin André, University of Colorado Boulder
- Johannes Boegershausen, Erasmus University
- Noah Castelo, University of Alberta
- Yixing Chen, University of Notre Dame
- Jason Choi, University of Maryland
- Jaeyeon Chung, Rice University
- John Costello, University of Notre Dame
- Julian De Freitas, Harvard University
- Yu Ding, Stanford University
- Jessica Fong, University of Michigan
- Elizabeth Friedman, Columbia University
- Celia Gaertig, University of California, Berkeley
- Ali Goli, University of Rochester
- Xian GU, Indiana University
- Cheng He, University of Wisconsin-Madison
- Chris Hydock, Tulane University
- Andreas Lanz, University of Basel
- Tesary Lin, Boston University
- Fei Long, University of North Carolina at Chapel Hill
- Johann Melzner, University of Miami
- Robert Mislavsky, Johns Hopkins University
- Jordan Moffett, University of Kentucky
- Ilya Morozov, Northwestern University
- Unnati Narang, University of Illinois at Urbana-Champaign
- Eddie Ning, University of British Columbia
- Omid Rafieian, Cornell University
- Koushyar Rajavi, Georgia Institute of Technology
- Jacqueline Rifkin, Cornell University
- Franklin Shaddy, University of California, Los Angeles
- Esther Uduehi, University of Washington
- Caio Waisman, Northwestern University
- Evan Weingarten, University of Southern California
- Nils Wernerfelt, Northwestern University
- Joonhyuk Yang, University of Notre Dame
- Shunyuan Zhang, Harvard University
- Xinrong Zhu, Imperial College London
2025 MSI Young Scholars Committee:
- Bart Bronnenberg (Tilburg University)
- Ravi Dhar (Yale University)
- Rebecca Slotegraaf (Indiana University)
2025 MSI Young Scholars Ambassadors:
- Lauren Grewal (Dartmouth College)
- Xiao Liu (New York University)
- Andrea Luangrath (University of Iowa)