J Services Mar
Introduction
Journal of Services Marketing, 39(9)
INTEREST CATEGORY: SERVICE
POSTING TYPE: TOCs
Enhancing customer engagement value: a comprehensive review of integrated program strategies beyond loyalty programs
—Dae Yun Park []
AI-enhanced literature reviews: liberating scholars for impact in service marketing
—Volker Kuppelwieser; Nicola Cobelli; Fabio Cassia; Mark Scott Rosenbaum []
I am supported: the influence of social network on customers in game live streaming
—Wei-Kang Kao []
Immigrant customers’ service encounters: a thematic analysis and fsQCA study
—Chloé Baillod; Olivier Furrer []
How does service sabotage stimulate customer-oriented organizational citizenship behavior? The roles of guilt and locus of control
—Yuanhua Chen; Hongdan Zhao; Qiongyao Zhou; Shaofang Zong []
Digitalization of service delivery and patient engagement in healthcare: a complementarity perspective
—Woojeong Kim; Joonhwan In []
Contemplative mindfulness and its influence on firm service performance: a configurational analysis
—Ali E. Akgün; Halit Keskin; Perlin Naz Cömert []
Can the soul survive automation? Leadership identity and robotic task replacement in hospitality
—Dan Jin []
Music to the ears? The correlation between classical musical styles, repertoire sequence and audience satisfaction in service environments
—Ori Grossman; Matti Rachamim []
Comparing the direct, indirect and comparative effects of salespersons’ client and product knowledge in the financial services industry
—Jasmin Bergeron []
Exploring the role of service modularity in facilitating value co-creation: insights from knowledge-intensive business services
—Eija-Liisa Heikka; Timo Pohjosenperä []
Sustainable influencer services meet luxury: a risky match
—Vannesia Darby; Hyunju Shin; Jacqueline K. Eastman []
When service becomes surveillance: pressures in FLE guardianship
—Davis Brown; Kristina K. Lindsey Hall; Patrick Fennell ; Melanie P. Lorenz []