J Mar Comm
Introduction
Journal of Marketing Communications, 32(3)
INTEREST CATEGORY: MARKETING COMMUNICATIONS
POSTING TYPE: TOCs
What has changed us? Investigating consumers’ behaviors for m-commerce: Comparing the pre- and post-pandemic eras
—Wei-Kang Kao []
The influence of service quality and marketing ethics on relationship marketing outcome in private hospitals
—Sara Jamal Abu-Hasheesh, Ala’ Omar Dandis, Mohammad Al Haj Eid, Sultan Alzyoud & Mohammad Al Khasawneh []
The persuasion cues that make video advertising go viral: a conceptual replication and extension comparing viral vs. Non-viral advertising
—Juliana Fernandes & Sigal Segev []
Building brand identity in b2b markets: Co-creation of content with suppliers via storytelling
—Amrita Bansal & Swati Sisodia []
Effect of green integrated marketing communication on green purchase intention in indian banking sector
—Akanksha Choubey & Meenakshi Sharma []