J Global Fashion Mar
Introduction
Journal of Global Fashion Marketing, 36(2)
INTEREST CATEGORY: SECTORS
POSTING TYPE: TOCs
Shaping the beauty archetype in womenswear: Perceptions of fashion marketers
—Danielle Sponder Testa & Lena Cavusoglu []
Playfulness as a key driver of behavioral intention in fashion mobile commerce
—Eduardo Henrique de Borba & Rafael Tezza []
Understanding behavioral intentions toward AI-generated safety clothing: The role of safety concern, perceived safety clothing attributes and color
—Qi Jiang, Neulonbit Oh, Eunju Ko, Charles R. Taylor & Kyung Hoon Kim []
Designing the future of retail: Zaras architectural journey from mainstream to phygital luxury experience
—Silvia P矇rez-Bou & Valentina Bauz獺 []
Pro-environmental self-identity effects on the prestige value of sustainable luxury goods
—Jaehun Kim, Jong-Kuk Shin, Alina Kim & Corey A. Ross []
Luxury experience touchpoints of the one percent of the one percent customers
—Mona Mrad []