J Adv Res
Introduction
Journal of Advertising Research, 66(1)
INTEREST CATEGORY: MARKETING COMMUNICATIONS
POSTING TYPE: TOCs
Editors Desk
The 2026 JAR Research Priorities List: A Research Agenda for Advertising in the Age of AI
—Colin Campbell []
(How) Does the Number of Followers Impact the Success of Influencer Marketing? A Construal Level Perspective
—Kirsten Cowan, Ben Marder, Laura Lavertu & Jiayuan Li []
Explication of the Virtual Influencer Ecosystem
—Veronica L. Thomas, Kendra Fowler, Faegheh Taheran & Abdolali Mortazavi []
How the Timing of LGBT+ Brand Activism Affects Consumer Responses: Better Early Than Late?
—Maximilian H. E. E. Gerrath, Kshitij Bhoumik, Alessandro Biraglia, Aulona Ulqinaku & Giampaolo Viglia []
Unpacking Consumer Envy Towards Virtual Influencers: Role of Deservingness and Impact on Consumer Engagement
—Sakshi Korde & Ammara Mahmood []
Revisiting Direct Mail Effectiveness: Balancing Organizational Goals with Consumer Sustainability Concerns
—Jennifer Seokhwa Hong & Chance Michael Ringor []
Similar Facial Expression Responses to Advertising Observed Across the Globe: Evidence for Universal Facial Expressions in Response to Advertising
—Kenneth Preston & Graham Page []
Examining Consumer Appraisals of Deepfake Advertising and Disclosure: Show Deepfakes as Real Life or Say Theyre Just Fantasy?
—Lucas Whittaker, Rory Mulcahy, Rebekah Russell-Bennett, Kate Letheren & Jan Kietzmann []
Consumer Reactions to Product-Model Relative Size and Product Category in Print Advertisements: How Product-Model Relative Size and Product Category in Advertisements Influence Consumer Evaluations
—Qingyi Li, Qianlin Li, Zhijun Li, Hong Zhu, Yayu Zhou & others []
An Investigation of How and Why Organizations Enact Greenhushing
—Nayla Khan, Marta Nieto-Garc穩a, Diletta Acuti & Giampaolo Viglia []
Advertising Professionals Views on Advertising Seemingly Related to Offline Conversations
—Claire M. Segijn, Rongjin Zhang & Joanna Strycharz []