J Adv
Introduction
Journal of Advertising, 55(1)
INTEREST CATEGORY: MARKETING COMMUNICATIONS
POSTING TYPE: TOCs
New Challenges to Advertising: A Call for Transformation, Well-Being, and Positive Social Change
Editorial
Advancing a Transformative Agenda Amid Institutional Complexity in Advertising: Introduction to Special Issue on New Challenges in Advertising–A Call for Transformation, Well-Being and Positive Social Change
—Linda Tuncay Zayer, Catherine A. Coleman, Shu-Chuan Chu & Verena Gruber []
Introducing the Ethics of Actors in Systems (EASY) Approach to Digital Advertising Literacy Through the Views of Early Adolescents
—Michelle Ciccone, Cecilia Yuxi Zhou, Thomas Underwood, Alina Ali Durrani, Brendan McCauley & others []
Unraveling the Ozempic Craze: A Content and Thematic Analysis of Prescription Weight Loss Medication Advertisements on Meta
—Minhey Chung, Erin Willis & Janelle Applequist []
The Power of Real: Exploring The Effects of AI-Generated Vs. Real Models in Advertising Considering Female Consumers
—Farnoosh Khodakarami, Paula C. Peter & Erlinde Cornelis []
Women’s Reception of Male Celebrities in Beauty Advertising
—Lijun Gong & Chihling Liu []
Toward Destigmatization of Mental Health: The Institutional Role of Advertising
—Burçak Ertimur & Steven Chen []
The Role of Homophily in Transformative Advertising Research: An Acid Assault Perspective
—Shanjita Shawrin, Judith Fletcher-Brown, Karen Middleton & Sarah Turnbull []
Reimagining the American Dream of Aging: Filmic Portrayals and Implications for Transformative Advertising Research
—Katherine Sredl, Julie Whiteman, Finola Kerrigan & Cagri Yalkin []