Intl J Res Mar
Introduction
International Journal of Research in Marketing, 43(1)
POSTING TYPE: TOCs
How to publish in a top marketing journal
—Koen Pauwels, Eric Arnould, Sharon Ng, Stefan Wuyts []
Customer Relationship Management: Past, Present, and Future
—Werner J. Reinartz []
Integrating GenAI interactions in marketing studies: A methodological guide
—Moritz Joerling []
The impact of the General Data Protection Regulation (GDPR) on online tracking
—Klaus M. Miller, Karlo Lukic, Bernd Skiera []
Customer return rate evolution
—Siham El Kihal, Tülin Erdem, Christian Schulze, Weiqing Zhang []
The effects of churn on the growth of subscription services: Adopters, users, money
—Barak Libai, Eitan Muller, Verena Schoenmueller []
When a nudge becomes invisible: How behavioral interventions prompt metacognitive miscalibration
—Matthew Fisher, Daniel M. Oppenheimer []
Meta-analysis of advertising effectiveness: New insights from improved bias corrections
—Joseph Korkames, T.D. Stanley, Stefan Stremersch []
Eudaimonic consumption careers
—Ann-Marie Kennedy, Marian Makkar, Samuelson Appau []
Patience and promotion: Intertemporal preference for premium-based (vs. discount-based) promotions
—Han Gong, Ke Zhang []
Do social media fans walk their talk? The impact of advocacy and criticism on own purchasing
—Welf H. Weiger, Wendy W. Moe, Hauke A. Wetzel, Maik Hammerschmidt []
The diverse impact of self-quantification: How narcissism prevents self-indulgence
—Eline L.E. De Vries, Sahar Karimi []
Ethics at the margins: How consumers defend decisions in a constrained market context
—Michelle I.C. Yang, Julien Cayla []