Intl J Adv
Introduction
International Journal of Advertising, 45(3)
INTEREST CATEGORY: MARKETING COMMUNICATIONS
POSTING TYPE: TOCs
Diversity and Inclusion in Advertising- A Non-Western Perspective
Editorial
Diversity and inclusion in advertising: a non-Western perspective
—Martin Eisend, Sara Rosengren, Sophia Mueller-Bryson & Cristian Buzeta []
Diversity, equity, and inclusion (DEI) in the advertising industry: attitudes and behaviors
—Osnat Roth-Cohen & Yaniv Gvili []
Award-winning but gender-inclusive? A content analysis of Effie award-winning TV ads
—Gül Åžener, Eda Öztürk, Önder Yönet, Hande Bilsel & Linda Tuncay Zayer []
Pride, not prejudice: a cross-cultural big data analysis of consumer reactions to rainbow-washing in advertising
—Vaibhav Shwetangbhai Diwanji, Nhung Nguyen, Michaella Barros Coelho, Macy Burkett, Rim H. Chaif & others []
How size-inclusive advertising shapes favorable responses in South Korea: a comparative study with the United States
—Su Jin Yang & Sunwoo Kim []
Local brands can’t be so gay: the effect of gay imagery explicitness on locally vs. globally positioned brands in China
—Langcheng Zhang, Xuan Zhou, Chen Lou & Haoran Qiu []
Regular Articles
Unraveling the pinkwashing discourse on X and Instagram
—Brigitte Naderer, Julian Hohner, Tim Wulf & Zoe Olbermann []
Distance between ‘them’ and ‘us’: identity stigmatization in the age of consumer inclusion
—Nikhita Tuli, Harish Kumar, Saurabh Upadhyay & E. Ciszek []
Online brand activism in global controversies: emotion expression, gender stereotyping, and ideological responses
—Xuan Zhou, Chen Lou & Xun (Irene) Huang []