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Health Mar Quart

Introduction

Health Marketing Quarterly, 43(1)

INTEREST CATEGORY: SECTORS
POSTING TYPE: TOCs


Editorial: Designing equity: Reframing health marketing for sustainable social impact
Joy Parkinson []

Gen Z and Safe Sex Practices: Drivers of Condom Purchase Intention in an Emerging Country
Viet Quoc Cao, Nhung Trinh & Hung Thanh Tang-Le []

Personas: A market segmentation approach to describe physical activity behavior in autistic populations using the capability, opportunity, motivation, behavior (COM-B) framework
Katherine Parsons, Simon Payne, Joanne Wallace & Nigel Holt []

Mapping the research landscape of mobile health applications: A systematic review and bibliometric analysis
Ezgi Delen & Burcu İlter []

Does informational social media use negatively impact preventive behavior during the COVID-19 pandemic? The moderating roles of citizens’ scientific knowledge and trust in science
Oliver Schnittka, Ricarda Bohn, Dennis C. Ahrholdt & Christian Dragin-Jensen []

Media literacy intervention effects on young adults’ decision making about substance use-related social media messages
Erica Weintraub Austin, Hae Yeon Seo, Andrew D. Sutherland & Shawn Domgaard []