Mar Intell Planning
Introduction
Marketing Intelligence & Planning, 44(2)
INTEREST CATEGORY: MARKETING STRATEGY
POSTING TYPE: TOCs
Innovation reputation and market capitalization: the moderations of firm size, industry, and asset efficiency
—Arilova Randrianasolo; Alexey V. Semenov []
Alleviating the interaction distrust of AI services: the moderating effect of sustainable development orientation
—Zhihua Ding; Teng Sun; Yupeng Mou []
Managing channel conflicts: how do expert power and reward power contribute?
—Sushant Kumar []
Building followers’ loyalty in social commerce: influencers’ perspectives and theoretical insights from social presence and media richness theory
—Fang-Yi Lo; Muhammad Dliya’ul Haq; Yuan-Yi Shen []
Service presentness in enhancing services interaction flow
—Harriman Samuel Saragih []
Mapping out digital luxury marketing: a systematic review and future research agenda
—Christine Ye []
Does obsolescence risk matter for smartwatch adoption?
—Burak Borulu; Fulya Acikgoz ; Orhan Celiker; Mehmet Cem Bölen []
Are you talking to me?: Product anthropomorphized messaging and persuasion
—Hsuan-Hsuan Ku; Yi-Tiang Shiu []
Psychographic similarity affecting engagement
—EmÃlio José Montero Arruda Filho; Maria Gabriela Costa Teixeira; Ronny Luis Sousa Oliveira []
Role of CSR perceptions in building customer engagement
—Sudeepta Pradhan; Abhishek Mishra; Makhmoor Bashir; Sunny Bose []