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INTEREST CATEGORY: RETAIL AND PRICING
POSTING TYPE: TOCs

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RFID in smart retailing: The roles of shopping experience, technostress, and disconfirmation sensitivity in driving repurchase intention
—Phuong Viet Le-Hoang, Nguyen Tan Loi []

Engaging with intelligence: AIMA scale for artificial intelligence marketing activities in E-commerce
—Rajat Kukreti, Mayank Yadav []

How chatbot anthropomorphism shapes customer purchase decisions: Evidence from a field experiment on a cosmetic E-commerce retailer
—Mirai Igarashi, Hiroshi Onishi, Osamu Sakai, Shohei Hasegawa []

When algorithms meet ethics: Mapping consumer moral responses to AI versus human marketing practices
—Tana Gegen, Junwu Chai, Wenlin Chen, Gladys Wauk []

Human familiarity meets machine intelligence: Evidence from experimental studies of generative AI and Financial Performance in U.K. retail
—Abdelmoneim Bahyeldin Mohamed Metwally, Abdullah Al-Maghzom, Mohamed Ali Shabeeb Ali, Sherif El-Halaby []

Indulgent or self-controlled? How streamer characteristics and health-threat message framing drive purchase intentions
—Yanzhe Yuan, Jiraporn Surachartkumtonkun, Wei Shao, Haroon Iqbal Maseeh, Yaning Zhang []

The role of streetscape quality in coffee shop location shifts: A case study of the Hongdae retail district in Seoul
—Gyuna Hwang, Jina Park []

Effect of servicescape on employee loyalty and customer satisfaction in a public sector bank
—Debajani Sahoo, Ome Naraian Shrivastava, Abhishek Mishra []

Unveiling the augmented human agent: How communication style mitigates the heuristic barriers of human-AI collaboration in online customer service encounters
—Atish Kissoon, Shixuan Fu, Xiangbin Yan []

Innovation perceptions and retailer trust: Bridging brand management and channel management
—Harikumar B. Varrier, Joffi Thomas, Keyoor Purani, Deepak S. Kumar []

Decoding the drivers of consumer engagement and purchase intentions in live streaming by foreign ambassadors: A two-phased SEM-ANN approach
—Zhao Han, Yuan Meng, Hongnai Zhang []

The impact of collaboration unexpectedness on consumer curiosity through schema incongruity
—Peixuan Wu, Shuo Pang, Yushi Jiang []

From consolidation to fragmentation: How removing shipping thresholds reshapes purchase behaviour
—Weilu Sun, Yimeng Zhang, Yongyue Bie, Qiang Guo []

When access creates threat: Core customers’ responses to in-house rental services
—Eunji Kim, Eunsoo Baek []

Forming purchase intention from the metaverse to the real world: A mixed-method study on metaverse experiential consumption values in digital fashion
—Warinrampai Rungruangjit, Kulachet Mongkol, Kitti Charoenpornpanichkul []

Unlocking the power of artificial intelligence in customer relationship management: a comprehensive analysis of critical success factors
—Cristina Ledro, Anna Nosella, Ilaria Dalla Pozza []

Strap it up! Decoding shared electric bike users’ helmet use behavior through a social ecological lens: A configurational approach
—Zhenya Robin Tang, Xueyan Dong, Yuxin Tian, Jianliang Hao, Yang Zhou []

Conspicuous vs. inconspicuous travel consumption displays on social media: Emotional arousal through self-evaluation maintenance lens
—Hao Wang, Timothy J. Lee, Sunghyup Sean Hyun []

Virtual or human, male or female? exploring the gender effect of virtual influencers on consumers’ purchase intentions for emerging brands
—Teng Liu, Shenyuan Xue, Kexin Zhang, Cisheng Wu []

The influence of virtual anchor language styles on consumer purchase intentions:The role of psychological vigilance and cultural endorsements
—Hong Huo, Jiayuan Zhao, Jiamin Zhou []

Interactive effects of reminder methods and E-shopping types on consumers’ timely parcel pickup intention in self-collection service contexts
—Yu Zhang, Ping Liang [Google Scholar]

The paradox of emotional intelligence: How resource scarcity and emotion regulation facilitate consumer fraud
—Guocheng Li, Shengcheng Xie, Hongyu Huang, Kai Wang []

Co-created value in live-streaming commerce: Conceptualization, measurement and validation
—Hamed Azad Moghddam, Gary Mortimer []

Unpacking live streaming addiction: The perspective of self-presentation
—Xiaofei Song, Xiaohui Liu, Shiying Zheng, Wen Xu []

Digital visibility, physical obscurity: Uncovering the location strategies of ghost kitchens in platform urbanism
—Weipeng Deng, Yihong Tang, Yaxin Liu, Tianren Yang []

How to promote reusable express packaging: Shaping consumer conversion behavior by adapting habitus
—Jiahui Yang, Li Cai, Xiaona Li []

Beyond the code: How algorithmic creativity enhances tolerance to recommendation bias?
—Manzhi Liu, Lijing Wang []

The influence mechanism of appeal strategy and verbal anthropomorphism in robotic notifications on consumers’ timely parcel pickup intention in self-collection services
—Yu Zhang, Ping Liang []

Turning buzz into behavior: Shopping companions as buffers against ambivalence in novelty marketing
—Hanwen Bi, Yi Huang, Xinye Hu, Yu Pan []

Face meets machine: How price promotions shape consumer preference for virtual assistants (VAs) vs. human in luxury retail
—Xiaoping Zhang, Linlin Su []

Selling virtual fashion in the metaverse: Behavioral evidence from blockchain transactions
—Charles Perez, Karina Sokolova, Florian Pradines-Jobet []

The asymmetric impact of air pollution on livestream E-commerce sales
—Jin Hu, Kaiya Wu, Minmin Huang, Muhammad Irfan, Mingjun Hu []

Crafting the customer e-journey: The role of digital anticipation nudges in a seamless delivery experience and actual purchasing behavior online
—Antonin Woimant, Nadia Steils, Isabelle Collin-Lachaud []

Communal vs. exchange appeals: Relationality framing as a strategy to discourage platform bypassing
—Muhammed Sajid, Mukul Dev Surira, Muhammad Vasil []

Falsity images also have real benefits? The impact of AI-generated advertisements’ visual styles and reach methods on consumer consultation intentions
—Meilian Qin, Kan Jiang, Xiaoning Bao [Google Scholar]