J Prod Brand Man
Introduction
Journal of Product & Brand Management, 35(2)
INTEREST CATEGORY: MARKETING STRATEGY
POSTING TYPE: TOCs
Guest editorial: Understanding brand inclusivity
—Achilleas Boukis; Tana Licsandru []
Scaling up brand inclusivity through brand community collaboration
—Candice R. Hollenbeck; Vanessa M. Patrick []
National pride or betrayal? How brand nationality shapes consumer responses to controversial corporate advocacy
—Ya-Hui Kuo; Petty Olivia []
Making a brand inclusive with consumers (end-users) and non-consumers (suppliers) participants for stakeholder well-being
—Amrita Bansal; Swati Sisodia; Varsha Jain []
Is it inclusive enough? An investigation of consumer responses to inclusive product lines
—Deepika Naidu; Anabella Donnadieu Borquez []
We are family: heterosexual, gay and lesbian parents in advertising
—David Lynn Painter; Connor Teague; John Shideler; Raghabendra K.C. []
Right on the ground: signalling authentic brand inclusivity to LGBTQ+ consumers
—Clifford Lewis; Johnpaul Smith; Girish Prayag ; Joya A. Kemper []
How the coexistence of Christian brand values and LGBTQ community support influences brand authenticity perceptions
—Juliann Allen; Sabinah Wanjugu []
Brand inclusivity in religion-based marketing: roles of religiosity and diversity appreciation
—Sarah (Saarah) Alhouti; Yeqing Bao; Shi Zhang []
Building age-inclusive brands: the case of 19/99 Beauty
—Ela Veresiu; Marie-Agnes Parmentier []
Age-friendly branding: a definition, review and framework for inclusivity
—Michael S. Mulvey; Dan Padgett; Linda Garcia []