J Mar Theory Practice
Introduction
Journal of Marketing Theory and Practice, 34(2)
POSTING TYPE: TOCs
Editorial
From shareholder primacy to stakeholder purpose: marketing’s transformative role in achieving the UN sustainable development goals
—Pelin Bicen & Colin Gabler []
Strategic marketing responses to climate change: a Resource-Advantage (R-A) theory perspective
—Arkapravo Sarkar & Naveen Gudigantala []
Embedding SDGs and experiential learning into marketing education: the lift framework
—Arkapravo Sarkar & Russell Seidle []
Mapping marketing’s contribution to under-researched Sustainable Development Goals (SDGs): a well-being centric approach
—Bingyan Hu, Omar S. Itani, Jisu J. Kim, V. Myles Landers & Xinwei Liu []
Closing the gender wage gap: strategies for mitigating the effect of gender on pricing decisions
—Jisu J. Kim, Mark R. Gleim, Stephanie J. Lawson & Heath McCullough []
Navigating pathways toward sustainability: the interplay of consumer values, green brand equity and green purchase intentions for energy-efficient appliances
—Neha Prakash & Anand Thakur []