J Mar Res
Introduction
Journal of Marketing Research, 63(2)
INTEREST CATEGORY: MARKETING RESEARCH
POSTING TYPE: TOCs
The Weekend Effect in Online Reviews
—Andreas Bayerl, Verena Schoenmueller, Jacob Goldenberg and Florian Stahl []
Bots Bargaining with Humans: Building AI Super-Bargainers with Algorithmic Anthropomorphization
—Sumon Chaudhuri and Arnaud De Bruyn []
Fair Lending in Car Financing: Unintended Racial Consequences of Consumer Financial Protection Bureau Supervision of Dealer Markups
—Cheng He, O. Cem Ozturk and Pradeep K. Chintagunta []
Rewarding Money or Time? The Sunk Cost Effects of Customized Rewards in Loyalty Programs
—Zhigang Shou, Qinying Xia, Samuel Su and Hongxin Teng []
The Effects of Mergers and Acquisitions on Marketing Decisions and Effectiveness: Evidence from the Biopharma Industry
—Vardit Landsman and Stefan Stremersch []
The Open Design Effect
—Lukas Maier, Martin Schreier and Darren W. Dahl []
Marketing and Economics of Harm Reduction: Evidence from Conservation Field Experiments
—Kristina Brecko and Wesley R. Hartmann []
The Trajectory of Confidence: Experience, Certainty, and Consumer Choice
—Matthew D. Rocklage, Jonah Berger and Reihane Boghrati []
A Comparative Analysis of Frontline Employee Wellness Benefits and Customer Responsiveness: A Social Exchange Theory Perspective
—Stephanie M. Noble, Dhruv Grewal, Riley T. Krotz, Carl-Philip Ahlbom, Jens Nordfält and Dipayan Biswas []
The Influential Solo Consumer: When Engaging in Activities Alone (vs. Accompanied) Increases the Impact of Recommendations
—Yuechen Wu and Rebecca K. Ratner []