J Con Mar
Introduction
Journal of Consumer Marketing, 43(2)
INTEREST CATEGORY: CONSUMER BEHAVIOR
POSTING TYPE: TOCs
The psychology behind paying more for limited edition heritage products
—Mitasha Bhattacharya; Agnitra Das Sarma; Juhi Gahlot Sarkar; Abhigyan Sarkar []
How connectivity in online social interactions influence the loyalty and WOM toward games? The role of need to belong
—Aline Francilurdes Nery Vale; Liana Holanda Nepomuceno Nobre; Valter Afonso Vieira ; Sandro Deretti []
Drivers of self-gifting motivations: insecure attachment, compulsive and impulsive buying and existential isolation
—Sereikhuoch Eng ; Brent Smith []
Is Gen Z willing to pay for sustainability? An advanced market segmentation analysis
—Andrew Rohm ; Aidin Namin; Matt Stefl []
AI chatbot service recovery quality and customer experience: a moderated mediation model of continuance usage intention
—Mei Kei Leong; Sarabjit Kaur Sidhu ; Kim Leng Khoo []
Brand love and oppositional hate: the roles of identity, authenticity, and uniqueness
—D. Todd Donavan ; Brad D. Carlson; Swinder Janda []
How regulatory focus influences perceived control and product choice
—Anirban Som; Rajat Roy []
Prior outcomes and subsequent risk-taking: evidence from New York City taxi rides
—Qiuli Su; Tirimba Obonyo []
Fifty years of consumer socialization research: a structural topic modeling approach and future research agenda
—Anubhav Mishra; Anuja Shukla; Rajat Roy []
Impact of perfectionism on consumer post-purchase regret: the mediating role of rumination
—Libin Chen; Ke Ma; Yuxin Wu; Miaoran Zhang ; Fangqiongyu Dong []