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Introduction

Journal of Business & Industrial Marketing, 41(4)

INTEREST CATEGORY: INTERORGANIZATIONAL
POSTING TYPE: TOCs


Reframing service-dominant logic: the interplay of cooperation and competition in market ecosystems
Renata Klafke; Nicholas Grigoriou; Marco Richter []

Value-based KAM: co-developing impactful value propositions within key account management
Shahrzad Yaghtin; Johanna Gummerus []

Supplier’s alignment with integrator’s servitization strategy: the perspective of the relational view
Jiantao Zhu; Jinyao Huan; Jinghua Li []

Cloud technology adoption and business model innovation: the role of organizational ambidexterity in navigating technological dynamics
Lei Zhu; Feng Zhang; Minjing Zhu []

Impact of platform cues and algorithmic listings on B2B vs B2C gig success: analysis with random forest and panel regression
Gobinda Roy ; Arunava Bandyopadhyay; Indrani Paul []

The influencing factors and mechanism of collaborative service of innovation service platforms for emerging industries
Yue Li; Xiangying Ma; Xiaoli Li; Yan Zhou []

Revisiting the expropriation and bonding effects of specific asset investments from the perspective of channel role behaviors
Sihan Li; Hui Chen; Chao Feng ; Guijun Zhuang []

Can synergistic effect of servitization and product innovation improve ESG performance of manufacturers? The moderating role of digitalization
Zichao Yang; Rongrong Pan []