Euro J Mar
Introduction
European Journal of Marketing, 60(3)
POSTING TYPE: TOCs
Guest editorial: Marketing revolution: reimagining theory and practice
—Anne Marie Doherty; Lisa O’Malley; Achilleas Boukis []
Careless food marketing a caring agenda for studying food
—Andrea Tonner; Juliette Wilson; Benedetta Cappellini []
Not ok boomer! Exploring socialization and conflict within the context of intergenerationalco-parenting families
—Zhewen Tang; Pallavi Singh; David M. Brown; Bidit Lal Dey; Chrysostomos Apostolidis []
Assemblages, utterances and performativity: consumers’ experience of sustainable disposal of food waste
—Pallavi Singh; Scott Jones; Dianne Dean []
Bridging practice theory and behavioral science to understand and strengthen recyclable waste sorting in collective housing
—Jean-Damien Grassias; Yolande Piris []
Unleashing social commerce: the power of persuasion knowledge on social commerce information sharing in positive brand behaviour
—S.R. Nikhashemi; Helena H. Knight; Khaldoon Nusair; Sarah Quinton []
How do self-brand-congruity and emotional brand attachment affect the patronage of original and counterfeited luxury branded products?
—Stephanie Haddad []
All is not well: value co-destruction and consumer ill-being in service systems
—Johanna Katariina Gummerus; Deirdre Mary O’Loughlin; Carol Kelleher; Catharina von Koskull []
Revolutionising marketing education – a sociocultural approach to praxis pedagogy
—Lucy Gill-Simmen; Teresa Heath ; Chahna Gonsalves; Sarah Montano; Nicki Newman … []