Asia Pac J Mar Logistics
Introduction
Asia Pacific Journal of Marketing and Logistics, 38(3)
INTEREST CATEGORY: RETAIL AND PRICING
POSTING TYPE: TOCs
Examining how switching barriers moderate the link between customer satisfaction and repurchase intention in the health and fitness club sector
—Lei Ouyang; Jennifer Mak []
Customer brand engagement in brands’ self-built live streaming e-commerce: a mixed-methods study
—Ruohong Hao; Jiang Jiang; Ri Na []
Virtual influencers in marketing: addressing authenticity challenges through anthropomorphism
—Guoqing Yin; Yanli Pei; Samira Farivar; Fang Wang ; Shan Wang []
How implicit should fashion brand retailers advertise to stigmatized consumer groups?
—Haryani Primanti ; Arnold Japutra; Ni Made Asti Aksari []
Store brand encroachment tactic considering asymmetric sales cost information
—Jianhu Cai; Zhengang Cao; Mengyi Zhu; Lishuang Jia; Ningwen Tu []
Engaging tourists from city aesthetics: evidence from multi-modal analysis of computer vision and text mining
—Shizhen Bai; Zhifang Li ; Hao He; Weijia Fan []
Consumer value expectations and risk perceptions in the context of metaverse – an exploratory study based on grounded theory
—Yan Li; Wei Chen; Jianxin Liu []
Navigating the electric shift: the interplay of consumer preferences and infrastructure in EV uptake
—Jiye Ryu; Jinhee Kim; KiHoon Hong; Seojin Stacey Lee []
A systematic literature review of live-stream influencer marketing: theories, motivational factors and future research directions
—Peilin Zhang; Najmul Hasan ; Hussain M. Aljaroodi; Chih-Wei (Fred) Chao; Raymond Chiong []
Competition in recycling and sales market between retailer and third party under cap and trade
—Hongxia Sun; Zhijie Wang; Yunxin Liu; Chuan Zhao ; Zhen Zhou []
From cognitive bias to social identity: consumer ethnocentrism and traditional Chinese medicine consumption intentions in China
—Teng Wang ; Zhuo Li; Zhenxing Gong; Yan Tang []
Technology in luxury brands: always a bridesmaid, never a bride
—Victor Kwan; Jimmy Wong; Amy Wong; Bernd Pichler []
How to make a green product advertisement? The effect of advertising appeals on green purchase intention
—Tingting Li; Jingyi An; Desheng Wang []
Ambivalent desires: dual moderators of cultural crisis and face consciousness in Chinese element fashion consumption
—Wenjing Yang; Yingjun Lin ; Minglin Hu; Yuanjing Huang; Hong Shen … []
Avoiding opportunism and conflict in buyer and seller partnerships through trust, commitment and satisfaction
—Jyh-Liang Guan; Tzong-Ru (Jiun-Shen) Lee; Carlos Ferro-Soto; Göran Svensson ; Nils M. Høgevold []
Gender-neutral language in social media: effects on consumer attitudes and engagement
—Magali Trelohan ; Abdul Zahid []
Understanding moderated mediating effects and framework of green consumption intention in leather retailing
—Jing Wu ; Shuhan Zhuang; Tongtong Yan; Hu Meng []
Interactive effects of spatial and temporal match between shopping carts and products on consumer response to video ads
—Jingyu Zhu; Biao Liu []