J Soc Mar
Introduction
Journal of Social Marketing, 16(1)
INTEREST CATEGORY: MARKETING AND SOCIETY
POSTING TYPE: TOCs
The individual/combined effects and order effects of fear and humor in sun safety messages on social media
—Youngji Seo; Hye Jin Yoon []
The art of quitting smoking: evaluating gain-framed multimodal antismoking messages among postgraduate students
—Asrar Ahmad Teeli []
Applying social marketing techniques to reduce problematic drinking among UK university students: a quasi-systematic review
—Laura K. Mugambi; Sarah J. Howcutt []
Waste not want not: a sequential social marketing pilot to reduce landfill destined e-waste
—Yue Xi; Sharyn Rundle-Thiele; Phill Sherring; Carina Roemer []
Scottish reusable coffee cups: a multi-intervention CBSM benchmark analysis
—Victoria Wells; Marylyn Carrigan; Kerry Mackay ; Jacqueline Willis; Emma Glencross []
Advancing social marketing research: evidence from Brazil
—Cássia Rita Pereira da Veiga; Narayane Aparecida Ramos da Silva; Ana Paula Drummond-Lage; Wanessa Debôrtoli de Miranda ; Zhaohui Su … []