J Res Interactive Mar
Introduction
Journal of Research in Interactive Marketing, 20(1)
INTEREST CATEGORY: INNOVATION AND TECH
POSTING TYPE: TOCs
Editorial: The changing landscape of marketing research in the AI era: prospects and challenges
—Cheng Lu Wang []
From tools to trusted allies: understanding how IoT devices foster deep consumer relationships and enhance CRM
—Zhan (Myra) Wang ; Garth Harris []
Building brand resonance through cause-related marketing strategies: the role of journalistic integrity versus advertising clutter
—Usman Ahmad Qadri ; Alsadig Mohamed Ahmed Moustafa; Mazuri Binti Abd Ghani []
Like, comment, and subscribe: investigating the effectiveness of digital engagement prompts
—Jeffrey E. Anderson; Carlin A. Nguyen; Sidney Anderson []
Visual narratives and audience engagement: edutainment interactive strategies with computer vision and natural language processing
—Xinyue Hao; Sijo Valayakkad Manikandan; Emrah Demir; Daniel Eyers []
Emotional anthropomorphism of notifications and app engagement: does the usage frequency matter?
—Yiling Li; Inseo Hwang ; Jeonghye Choi []
I feel no empathy toward AI: the effects of AI vs human spokespersons on advertisement effectiveness
—Alexis Yim ; Luke Liska; Yumei Mu; Maneesh Thakkar []
Annoy me, remember me: navigating the dual effects and boundaries of inductive ads
—Yixuan Niu; Yadi Feng; Bin Li; Baolong Ma []
Exploring customer stickiness during smart experiences: a study on AI chatbot affinity in online customer services
—Muhammad Ashfaq; Marian Makkar; Ai-Phuong Hoang; Duy Dang-Pham; Mai Hoang Thi Do … []