J Promo Man
Introduction
Journal of Promotion Management, 32(1)
INTEREST CATEGORY: MARKETING COMMUNICATIONS
POSTING TYPE: TOCs
Mapping Social Media Influence on Green Packaging Choices in Cosmetics: Measurement of Purchase Intention and Mediating Role of eWOM
—Anu Kohar & Harbhajan Bansal []
Promoting Sustainability Through AI Chatbots: The Role of Trust and Engagement in Shaping Consumer Behavior
—Wail Alhakimi & Abdulalem Mohammed []
Embarrassed but Hooked: How Gamified Social Coupons Drive Users to Spread PWOM in the Metaverse
—Preeti Nayal []
Consumer Impulsive Buying Behavior During Shopee Live Streaming in Vietnam: The Role of Flash Sale Promotions and Parasocial Interactions
—Dang Khoa Tran & Duy Ngoc Phan []