ÂÜÀòÉç¹ÙÍø

J Mar Man

Introduction

Journal of Marketing Management, 42(3/4)

POSTING TYPE: TOCs


Editorial

On being ‘state of the art’
Mark Tadajewski & Matthew Higgins []

A Cripped Marketing Manifesto: in conversation with Carol Kaufman-Scarborough and Stacey Menzel Baker
Leighanne Higgins & Killian O’Leary []

Gender and the marketplace: a feminist dialogical review
Lauren Gurrieri & Jenna Drenten []

Platform capture: a review of the state of the art of research on platforms and a research agenda
Zeynep Arsel []

Constructions of marketing work: a critical Review
Chris Miles []

Consumer emotional ambivalence: a state-of-the-art review
Paolo Antonetti, Carmen Valor Martínez, Ilaria Baghi & Helena V. González-Gómez []

On mapping a marketing monstrosity: Barbie, Barbara and the reorientation of literary criticism
Rachel Ashman, Stephen Brown & Anthony Patterson []

Beyond Kotler and Böhme, towards postmaterialism? Tracing neglected theorisations of atmospheres and atmospherics
Mark Tadajewski []