J Intl Con Mar
Introduction
Journal of International Consumer Marketing, 38(2)
INTEREST CATEGORY: CONSUMER BEHAVIOR
POSTING TYPE: TOCs
Coping with greenwashed ads. Greenwashing perceptions, eco-label confusion, and the willingness to pay more
—Jörg Matthes, Ariadne Neureiter & Jens Seiffert-Brockmann []
Understanding Counterfeit Product Choices Among BOP Consumers: A Dual Analysis Using SEM and fsQCA
—Anneswa Bose, Srabanti Mukherjee & Ram Babu Roy []
Reading Online Reviews in Foreign Versus Native Language: Effects on Consumers’ Perceptions, Attitudes and Intentions
—Ana Isabel Lopes & Yana Avramova []
The Effect of Customers’ Extrinsic and Intrinsic Motivation on Their e-Commerce Store Loyalty: A Four-Country Comparison
—Vytautas Dikcius, Neringa Vilkaite – Vaitone, Linda D. Hollebeek, Karina Adomaviciute – Sakalauske, Ignas Zimaitis & others []
Unveiling the Role of Consumer-Based Brand Authenticity on Purchase Intentions in a Masstige Context: Brand Trust as a Mediator
—Anubha Anubha & Abhijit Roy []
Xenophilia, Examining Its Antecedents and Its Role in Shaping Multi-Cultural Consumers Market
—Thi Thu Cuc Nguyen []