J Historical Res Mar
Introduction
Journal of Historical Research in Marketing, 18(1)
POSTING TYPE: TOCs
Hemp for health: a historical perspective on the marketing of cannabis-based foods in Sweden
—Leif Runefelt; Lauren Alex OHagan []
Reigning in little kingdoms? The implementation of marketing within the advertising function of the Philips company (19591977)
—Matthias H繹fer []
The power of persuasion: exploring the relationship between advertising and nuclear energy in Spain
—Maria Elena Aramendia-Muneta; Mar Rubio-Varas; Joseba De la Torre []
Marketing space adventure toys and heroes, 1930s1950s
—Terrence H. Witkowski []