J Fashion Mar Man
Introduction
Journal of Fashion Marketing and Management, 30(3)
INTEREST CATEGORY: SECTORS
POSTING TYPE: TOCs
Eco-labels as visual heuristics: empowering online consumer agency in responsible fashion consumption
—Heejin Lim; Inhwa Kim; Moonhee Cho []
Generative artificial intelligence-powered approach to multiple criteria selection of advertising 4.0 services suppliers: case of sustainable fashion industry
—Shahryar Sorooshian; Syed Radzi Rahamaddulla; Mohd Hanafiah Bin Ahmad []
Investigating the linkages between brand attributes, self-image congruence and cause-related marketing purchase intention in the fashion industry
—Prasant Kumar Pandey ; Naval Bajpai []
Exploring sustainable fashion intentions through reverse socialization: an extension of the theory of planned behavior
—Veronica Campian ; Ioana Iancu []
AI-powered digital assistants in luxury shopping: examining customer experience factors and multisensory cues in China
—Jingyi Xiang; Chengbin Qin; Haiyang Han []
From data to decisions: the role of digital marketing analytics in fashion e-commerce performance
—Peng Chen; Abdullah Al Mamun; Mohammad Enamul Hoque; Qing Yang; Muhammad Mehedi Masud []
Hand me downs and sustainable choices: a circular economy necessity
—Clare D’Souza; Vanessa Apaolaza ; Patrick Hartmann; Dung Trung Nguyen; Ninh Nguyen []
Data mining of the declining US fashion industry: macroenvironmental shifts in the new economic reality
—Hyojung Kim []
Exploring the dynamics of fashion resale: a critical typology of resale business models in Denmark
—Mette Dalgaard Nielsen; Kirsti Reitan Andersen []