J Brand Man
Introduction
Journal of Brand Management, 33(2)
INTEREST CATEGORY: MARKETING STRATEGY
POSTING TYPE: TOCs
Keeping it in the family: measures and drivers of portfolio brand cohesion
—Ella Ward, Virginia Beal, John Dawes, Giang Trinh, Jenni Romaniuk []
The effect of self-congruity and perceived sustainable actions in luxury branding
—Karolina IvanauskaitÄ—, Anastasia Stathopoulou, Pierre Valette-Florence []
Condemned to authenticity: corporate branding through an existentialist lens
—Nils Grimm, Yasin Sahhar, Christoph Moss, Jörg Henseler []
Acknowledging brand shortcomings: the interplay between negative disclosures, brand transparency, brand credibility, and word-of-mouth
—Kate Sansome, Jodie Conduit, Dean Wilkie []
What’s in a face? Exploring the democratisation of brand building through faceless marketing strategies
—Sridevi Gopakumar, Madhava Priya Dananjayan []
Opinion Piece
‘Why Do It?’ Revoicing an iconic brand for an anxious generation
—Nicholas Ind, Andreas Aldogan Eklund, Miralem Helmefalk []