Asia Pac J Mar Logistics
Introduction
Asia Pacific Journal of Marketing and Logistics, 38(2)
INTEREST CATEGORY: RETAIL AND PRICING
POSTING TYPE: TOCs
Attractiveness vs similarity: how attributes of AI-based virtual influencers impact credibility, parasocial interaction and purchase intentions of social-media users
—Anis Ur Rehman; Siti Hasnah Hassan; Rajat Kumar Behera []
The interactive effect of streamer nationality and product characteristics on consumers’ purchase intention in cross-border live streaming e-commerce
—Wenfang Fan; Bingjia Shao; Zeyu Shi; Xiushuang Gong []
The impact of social media information on brand evangelism: a moderating effect model based on three-way interaction
—Yi Wang; GuiFang Gu ; XiaoMeng Cai; WenYuan Li []
How does AI technological uncertainty affect continuance usage intention of Voice AI Assistants? A valance-based framework
—Sijia Chen; Jianyue Xu; Shuiqing Yang; Lesley Pek Wee Land; Yu Guo []
Optimal versioning strategies for self-media platforms considering influencer advertising and social effects
—Peipei Li; Shue Mei ; Weijun Zhong []
How four aspects of narcissism prompt tourists to make landmark check-in: the mediating role of perceived enjoyment and perceived status attainment
—Xinyu Liu ; Ivan Ka Wai Lai; Yating Zhang; Yan Lu; Xin Wang []
Causes of digital fatigue among hotel employees in the digital age: configuration study based on fsQCA
—Yuelei Dong; Meng Wang; Erlian Liu ; Lan Xing []
The influence of information processing on consumer switching intention from traditional to short video e-commerce: a structural equation modelling study
—Yi Cui ; Xinyu Yao; Dan Zhao; Jie Li []
Impact of ethics and etiquette in a dynamic business relationship across business lifecycles
—Shizhen Bai; Qiutong Li; Dingyao Yu; Kim-Shyan Fam ; James E. Richard []
Key design attributes impacting electric vehicle preferences: insights from Chinese consumers
—Yongzhong Wu ; Minqi Xu []
Information and value? Impulsive travel by social media involvement
—Jinquan Zhou ; Hong-Wai Ho []
Becoming a celebrity! Gaining benefits and competitive advantage through scheduled release strategy
—Zhiliang Pang ; Dongmei Han; Wenfei Zhao; Zhengze Wu []
How do memorable tourism experiences affect tourist word-of-mouth? The lens from museum tourism
—Feifei Lin; C. Michael Hall; Naipeng Bu; Chris Zhen Gan Zhu ; Xingwang Jiao []
Integrative analysis of antecedents and consequences of TikTok impulse buying behavior: the moderating role of trust propensity and self-congruence
—Xin Chen ; Seeun Kim; Do Yuon Kim []
Personal cultural attributes influence women’s intention to further companion travel: the mediating roles of harmony and emotion
—Xiaofang Li; Ivan Ka Wai Lai; Xin Wang []
The heart of the cuisine experience in evoking emotional value: the importance of social media sharing and cultural education
—Chih-Hsing Liu; Yungchuan Huang []
The impact of streamer social presence and professionalism on food live streaming purchase intention: a model of moderated mediation
—Feng Han; Worawit Tepsan []
Exploring social media native advertising avoidance of Chinese users: evidence from SEM and fsQCA
—Yingwei Wang []