Mar Theory
Introduction
Marketing Theory, 26(1)
POSTING TYPE: TOCs
Selling of care offerings and the ethicalisation of consumption
—Réka Tölg []
(Re)conceptualising consumer interdependency of care: Persistent struggles with dependency and responsibility
—Ye (Nicole) Yang and Marian Makkar []
The unfolding of conceivable practice trajectories as market-making opportunities
—Nicole Bulawa and Frank Jacob []
The temporal nature of place-making
—Sheila Malone, Brendan Keegan, Iver Mytting and Giovanna Calogiuri []
Choice, calculation, and consumer empowerment
—Mikkel Nøjgaard, Domen Bajde, Nil ÖzçaÄŸlar-Toulouse and Søren Askegaard []
Romance in times of crisis: Contingent social synchronization in accelerated love markets
—Sebastián Ordóñez-Giraldo, Marcus Phipps and Julie L Ozanne []
When less is more: Exploring the role of silence in consumers’ identity work
—Noémie Dehling []
From artworks to artists’ work: Forming hybrid exchange objects
—Hanna Borgblad and Johan Hagberg []
Book Review
Humanism in marketing: Responsible leadership and the human-to-human approach
—Widiyanti Ayu Nilasari, Muhamad Iqbal Haqiqi Maramis and Zailan Basri Tamamala