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INTEREST CATEGORY: MARKETING RESEARCH
POSTING TYPE: Revisits

Posted by: Geoggrey Hubona

On Tuesday, March 31 (2 PM to 4 PM EDT), the Association of Marketing Theory & Practice (AMTP) conference in Myrtle Beach, SC, USA, presents a live, 2-hour, in-person and virtual “Cluster Analysis using R” workshop by Dr. Geoffrey Hubona of Texas A&M International University. The workshop covers hierarchical clustering, K-means, model-based, and density-based approaches, including all R scripts, hands-on exercises, and real-world datasets. Register at registration (USD $100 for non-members, $50 for members). The registration fee also includes permanent, asynchronous, on-demand, no-cost access to all covering data mining, PLS-SEM, R and Python programming, multivariate methods, and other data analysis topics. Several of the provided Udemy courses greatly expand on the cluster analysis material to be presented in the AMTP conference workshop. The workshop uses open-source R and RStudio software.