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INTEREST CATEGORY: SERVICE
POSTING TYPE: Calls: Conferences

Posted by: ELMAR Moderator

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We are pleased to invite you to participate in the Forum on Markets and Marketing (FMM 2026), to be held 14–17 June 2026 at INESC TEC, Porto, Portugal.

FMM is a biennial, invitation-based forum dedicated to advancing Service-Dominant Logic (S-D Logic) through intensive scholarly dialogue. Rather than traditional presentation sessions, the forum emphasizes collective discussion, theory development, and collaboration among scholars. You can find more information at:

FMM 2026 will focus on three overarching themes:

1. Epistemological and ontological foundations of S-D Logic
2. Service ecosystems and institutional arrangements
3. Mid-range theory, testing, and applications of S-D Logic

We invite the submission of abstracts (max. 500 words) that align with one or more of these themes. PhD students are also welcome to submit an abstract for the FMM and the doctoral consortium. The abstract submission deadline is February 20th 2026.

You can find more information and submit an abstract at:

We would be delighted to welcome your contribution and hope you will consider joining us in Porto.

Kind regards,

Lia Patrício
Steve Vargo
Heiko Wieland
Kaisa Koskela-Huotari

FMM 2026 Committee