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POSTING TYPE: TOCs

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How ephemeral content marketing fosters brand love and customer engagement
—Khoi Minh Nguyen; Ngan Thanh Nguyen; Thao Thi Xuan Pham; Nhi Huynh Man Tran ; Ngoc Chung Bao Cap; Vy Khanh Nguyen []

Fashion cocreation: cross-cultural insights and strategies
—Carlota Lorenzo Romero ; María-del-Carmen Alarcón-del-Amo; Miguel Ángel Gómez Borja; Leticia Del-Pozo-Ruiz []

Understanding consumer attitude and purchase intention of organic food products
—Naseem Ahmad; Fahad; Mehfooz Zaki; Zafar Alam ; Mohd Khalid []

What is a high h-index? Analysis in the context of the Spanish marketing field
—Juan Carlos Gázquez Abad ; José Luis Ruiz-Real; María del Mar Martín-García; Juan Uribe-Toril []

Emojis analysis at international trade shows in five countries: ex- and post-COVID-19
—Skania L. Geldres-Weiss; Inés Küster; Natalia Vila []

Consequences of perceived brand globalness and localness on brand consistency and clarity
—Maryam Vaziri; Joan Llonch-Andreu; María Pilar López Belbeze []