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INTEREST CATEGORY: CONSUMER BEHAVIOR
POSTING TYPE: TOCs

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From a Whisper to Art: How Gossiping Shapes Consumer Preferences for Art Offerings
—Zhenyu Jin, Lei Jia, Xiaojing Yang []

EDITORIAL

Revisiting Social Comparison Theory in Offline and Online Contexts
—Bernadett Koles, Kishore Gopalakrishna Pillai, Peter Nagy, David M. Gligor, Sıddık Bozkurt []

Diversity in Femvertising: An Experimental Investigation
—Christina Papadopoulou, Magnus Hultman, Pejvak Oghazi []

Consumer Acceptance of High‐Autonomy AI Assistants Is Driven by Perceived Benefits in Online Shopping Settings Characterized by Scarcity
—Darius-Aurel Frank, Michał Folwarczny, Tobias Otterbring []

Explaining Consumer Reactions to Brand Activism With the ABC Model of Brand Stereotypes
—Petar Gidaković, Mateja Kos Koklic, Mila Zečević, Vesna Zabkar []

The (In)Effectiveness of Psychological Targeting: A Meta‐Analytic Review
—Raphael Perla, Thomas Maran, Begüm Bagci, Sascha Kraus, Dominik K. Kanbach, Ricarda B. Bouncken []

They Made It Just for Me! How AI Transparency and Influencer Well‐Being Shape Consumer Responses to AI‐Driven Content
—Usman Ahmad Qadri, Alsadig Mohamed Ahmed Moustafa []

Scarcity and Power in Sensory Marketing: The Counterintuitive Impact of Resource Constraints on Shape Preferences
—Christu Raja Mudiyappan, Min-Hsin Huang, Sai To Ma []

Unlocking Digital Collections: How Convenience and Personal Traits Shape Consumer Choices
—Cony M. Ho, Robert S. Wyer jr. []

Do Emotions Influence Buying Frequency and Word‐of‐Mouth in Online Shopping? The Role of Shopping Well‐Being and a Loyal Decision‐Making Style
—Sandra Miranda, Susana Santos, Helena Martins Gonçalves []

Seeing More Similar Others in Social Media: Using Legality Framing and Regulatory Focus to Alter Reactions to Alternative Medicinal Treatment Messages
—Meng-Hua Hsieh, Jeffrey R. Foreman, Ozge Yucel-Aybat []

Tap or Swipe: How Interactive Touch Gestures Matter in Digital Advertising?
—Qinyuan Peng, Minxue Huang, Jingjing Tan, Xingyu Chen []

Seeing Bigger: How Product‐Background Color Contrast Shapes Perception of Product Size
—Yanzheng Liu, Chen Yang []