J Revenue Pricing Man
Introduction
Journal of Revenue and Pricing Management, 25(1)
INTEREST CATEGORY: RETAIL AND PRICING
POSTING TYPE: TOCs
Editorial
Optimizing sustainable business growth: harnessing revenue diversification with strategic revenue management
—Sujata Khandai, Neha Gupta []
Consumers’ adoption of revenue-diversified services of online travel and ticketing aggregators: a case study of makemytrip and bookmyshow
—Deepa Kapoor, Ruchi Khandelwal []
Examining humanized bot interaction for the retail revenue growth
—Nishant Kumar, Pratibha Garg, Neha Gupta, Kamal Upreti []
Leveraging strategic revenue management and marketing for effective revenue diversification: evidences from Indonesia
—Gesty Ernestivita, Vikas Kumar, Subagyo []
Economic impact of geographical indication certification on handicraft industry: optimizing sustainable business growth through strategic revenue management
—Meghna Chaudhary, Bhawna Agarwal, Sujata Khandai []
Network revenue management in a parking garage with simulation-based optimization and nonhomogeneous Poisson arrival
—Roshni Roy, Goutam Dutta, Srishti Kumar, Sumitro Santra []
Fantasy sports platform growth and revenue diversification: Dream11’s strategic play in the virtual gaming arena
—Sarthak Sengupta, Arvind Shroff, Anurika Vaish []
Generative AI: fuelling e-commerce revenue growth
—Brijesh Sivathanu, Rajasshrie Pillai []
From revenue streams to reputation: the role of sustainable revenue diversification in shaping sustainable brand image across selected product categories
—Ritu Yadav, Chand Prakash, Pankaj Jain, Anshul Arora []